Today’s customer not only determines where and how they buy, but is always one click away from abandoning their journey if their experience isn’t up to their expectations. They expect businesses to provide relevant, personalized experiences driven by their current preferences and recent interactions.
Marketers, customer experience and customer insights professionals need to quickly discover the most important journeys your customers are undertaking in real-time and across channels as they interact with your company.
CX Done Right, Drives Tangible Business Outcomes
Fundamentally, all organizational leaders do what they can to attract and acquire new customers, while they retain and maximize the value of their current.
New Customer Acquisition
By identifying the high-impact journeys, path to purchase, and uncovering purchase intent early, CX analytics can help marketers boost customer acquisition.
Customer Retention and Loyalty
Your customers are one-click away to potentially leaving you and going with the competition. When a CX program is optimized, loyalty marketers can use CX analytics to predict customer behavior, understand customer preferences, and recognize which actions work best in a given situation.
Increase Revenue and Maximize Customer Lifetime Value
Delivering great CX will help you grow revenue in a number of different ways. Identifying cross-sell/up-sell opportunities and triggering personalized communication at the right moment and through the right channel it can help you increase revenue per customer.
When it comes to your Customer Lifetime Value (CLV), a CX analytics program that is leveraged throughout the organization can reveal which factors underlying customer lifetime value are most significant and help you identify ways to maximize outcomes.
Industry Verticals
- B2B
- Retail
- Financial Services
- Hospitality
- Healthcare
- Manufacturing
- Energy
- Utilities
- Telco
- Technology
Dave Lewan 