Delivering great customer experiences…Easier said than done

...all that work...now what!?! Collecting feedback from surveys or a button on your website is NOT a CX program.  It’s a start, but it ‘s the main reason why so many CX initiatives are failing!  It’s not the survey nor the technology platform, it’s something more controllable in the long run than the mash-up of…

From ASAE: Accelerate Your Web Analytics

Associations Now May/June 2017 IssueBy: Tim Ebner Your website gives key stakeholders a doorway to information and resources—all while collecting valuable data about how they behave online. When used correctly, web analytics can provide insights into what your site visitors need from your association. There's one piece of data that Beth Arritt, director of marketing at…